Bien Tostao! - El pan de las masas.

As an old bakery in the block, Bien Tostao! needed a strong, and memorable identity to cut through the noise and create brand awareness and loyalty among customers. Bien Tostao! means Well Toasted! in Spanish, making the bakery’s name a reminder to customers that their bread will be always fresh and crunchy. This is a personal project/concept.