My Role

As the Brand Designer and part of the marketing team at Coinme, I led the design of the Token of the Week Campaign. The designed creative assets included a landing page, emails, digital ads, and social media. I worked with a Product Marketing Manager, Web Developer, Lifecycle Marketing Manager, and Social Media Manager.

The goal of this campaign was to increase the number of transactions in the Coinme app by offering crypto rewards and promoting seven new cryptocurrencies within the platform. The campaign ran for seven consecutive weeks between August and September 2022.

* All images and content are the property of Coinme.

Given the tight deadline for this campaign, back-to-back token releases, and the multiple meetings with our partner Coinstar, I designed the creative assets as components that made designs easy to update based on the token announcements.